We Were Thinking

Cannes Lions 2009 Advertising Awards

Posted on 03. Jul, 2009 by nic in WWT Blog

We had planned a show to discuss the CannesLions awards and had a couple of weeks without recording. But I wanted to be sure this was posted before the awards go to far behind us. There were some great winners and some terrible winners. I have pulled a few of each and given a brief explanation and links to some of my favorites.

The Great Schlep - (High ranking winner that shouldn’t be)
First off the word Schlep is greatness. And the purpose of the site is cool, But not feeling like it should be a winner of this years awards. The idea of Jewish Council for Education and Research creating a program to schlep votes, create a facebook group and endorse obama is pretty great, is it award winning advertising. I am not sure.
http://www.thegreatschlep.com/

Cam with Me – SONY Handy Cam
Its a cool exploration in the use of a camera in capturing moments. It captures exactly what the camera is for and makes you use the camera on the website.
Brillliant tug at the heart strings of parents. Good advertising.
http://www.sony.jp/products/Consumer/handycam/camwithme/

For the love of god.
Cool execution. Heads spinning around the art work. Neat way of showing opion of the work and get people who have seen the exhibit to voice opinion, creating a social network of voices.

http://www.rijksmuseum.nl/tentoonstellingen/hirst

Durex Baloon Animals
Balloon animals made from condoms. Funny stuff. I think this should have won a higher award. It’s a great campaign that should have run on US television.
http://www.youtube.com/watch?v=rDmg2n9MgA4

Grow interactive’s
Thankyou.thisisgrow.com
Incredible use of full screen video. They draw things on the screen they can then use to play an interactive game.
Each shirt has a difrent person and different game. I spent too long testing each one. Bad ass way to keep your visitor engaged
http://thankyou.thisisgrow.com/

Collapse Burger King Banner.
Uses some kinda of code that makes the window you are viewing in smaller and smaller as you play this game. Very stressful trying to beat it. Simple banner ad with a nice twist. This i was surprised to see as a winner since its just abanner ad, but thats just it, it’ not just a banner ad.
http://www.cpbgroup.com/awards/2009/ca/banners/collapse.html

Jump Higher Feel Better:
Press the space bar to make the dude jump higher. Features him in a super man suit, jordan uniform. etc.
Cool use of the space. Great to see banner creative getting so much more engaging.
http://www.worktobejudged.com/cannes/jumphigherfeelbetter/peca.html