We Were Thinking

Book Review: Gary Vaynerchuk’s “Crush It”

Posted on 12. Dec, 2009 by sean in WWT Blog

I’ve had the distinct pleasure of listening to Gary V speak in person. At SXSW back in March (2009), I sat front row, with my Flip Cam out, while Gary spoke (sort of) to the audience. I say sort of, because he said something that I thought was pretty funny, and he kept repeating it over and over. Questions from the audience would come in, and he’d basically say the same thing. “How do you become more successful?” His reply, “Stop doing something you don’t love, and start doing something you love.” Another question, “What do you attribute your success to?” His response, “I stopped doing something I didn’t love, and started doing something that I do love.”

“Crush It” basically embodies that spirit. My favorite line from the book is paraphrased, “The question I get asked more often than not is ‘What microphone do you use?’ Seriously people, if you are concerned about your microphone, you’re not going to make it. You should really be focusing on the content” His thoughts center around the need to find your passion and exploit it. Riches and dreams-come-true will be yours for the taking. (Oh, don’t forget the hustle.)

I personally like Gary’s style. He’s pretty in-your-face, and he tells it the way he sees it, which sometimes can be a little over simplified. But you have to hand it to the guy, he is passionate about what he’s doing.

If you have seen Gary speak or read his blog, then you’ve already seen the content in this book. I’d say this book is geared more toward the crowd who hasn’t heard of Gary V. Regardless, it’s still an interesting read, albeit relatively short. Pick it up if you’ve got a few minutes to spare, but don’t be disappointed when you learn nothing new.

3/5 Thoughts
(based on a scale from 0 thoughts to 5 thoughts, 5 being Atlas Shrugged, 0 being Tucker M ax)