Young teams do bring less experience than some of the agency “big guns.” They also bring less baggage, they’re less jaded, and they think less in terms of “why would you” and more in terms of “why not?”

Juniors are fearless.

They bring fresh ideas and fresh perspective. Nowadays, they are usually right out of some big-name portfolio school and used to creating big ideas without budgets or client feedback. They just create.

From the Internet to the iPhone, juniors haven’t just learned about new technologies, they’ve grown up with them. And they create ideas using technology that hasn’t even been developed yet—they see the opportunity and anticipate the trends.

So while juniors may have less experience sitting in an agency, they’ve been creating ideas for the last twenty-something years, even if it was just finding a way to have their parents buy them a cell phone in the sixth grade.

If anyone is to be frustrated by client budgets, it is the junior who is not used to dealing with them. But because juniors are fearless, fresh, innovative and –gasp—creative, in the current agency setup, they will try to find a way to interpret their big idea into something the client can buy and something that will satisfy them creatively. Sometimes a simple YouTube video may have more impact than a budget-breakiong :30 TV spot.

It’s time to internally level the playing field. Judge an idea not by who came up with it, but by the sheer merit of the idea. Do that, and you might see that clients going straight to a junior team might actually be at an advantage.